Twitter was not initial designed as a social media platform. It was created to be used by individuals as an SMS type service for a small group at the pod-casting company Odeo. No-one could have guessed how a limited 140 character message limit (Now 280 since November 2017) could have grown into the communications behemoth that it has become today. Despite its limitations, there are several things that you can do to make sure that your short message is communicated effectively.
Choose a good username
The first thing you do when you create your Twitter account is to choose your username. Hopefully your business name is available, if not you’ll need to choose something that makes sense to your followers. For example, if @TheCybermill wasn’t available we might have chosen @cybermillwebsites or @cybermillwebdesign
Have a plan
Having a social media plan or set of guidelines is a great idea. If there is more than one person working on the account they all know what they should be doing, keeping things consistent and on brand.
Makes sure your twitter profile is complete
Make sure you fill in your twitter profile as completely as you can. Enter a brief description and include some relevant hashtags within this. Make sure you enter the location of your business and the web address.
Brand your page
Keeping your brand consistent across all social networks is important, people need to be able to easily recognise your Twitter account as yours. Within Twitter you can set a header photo and a profile picture. Choose a relevant header image and use your company logo as your profile picture. You could even set the theme colour to one the suites your branding for example we use the orange theme.
Tweeting at least once a day keeps your name out there, just tweeting a couple of times a month or lots at once and then nothing for a while isn’t going to do you any good. If you Tweet more than once a day, 3 time a day is a good number to aim for. When tweeting try to stay interesting and not too tweet so often that it becomes annoying, as you may see that you lose some followers.
Tweet about other things
Remember to tweet about other things other than your own company, perhaps things that are happening in the industry, some great service you’ve had from another company, topics of the day.
Keep an eye on your competitors
Take a look at what your competitors are tweeting about, the engagement they get for certain tweets and which hashtags they are using.
Use less than 260 characters.
In November 2017 Twitter updated their character limit from 140 characters to 280, but remember you need to leave a little bit of room so others can retweet your post quickly without having to edit the tweet.
Add images to your tweets
It’s an old saying an image is worth a thousand words and its true, and when your limited to 120 characters you should definitely use an image to help express or illustrate what you are saying. Images also help catch the eye and will help your tweet stand out.
Use twitter analytics.
Using some form of analytics will help you see the engagement your tweets are getting and by this I mean the retweets, likes and click throughs your tweets are receiving. You’ll then be able to see the times of day, hashtags and types of tweets that are working for you and use this information going forward.
Review your followers regularly.
There are tweeters out there who follow you just to get a re-follow, then once you are following them they stop following you. So every so often it’s probably best to have a look through your followers and have a bit of a clear out. If there not following you or are not relevant its time to unfollow them.
Ask questions & reply to comments
As I’ve mentioned before in this social media series, social media is a great place to ask questions, it give you useful insights into your customer base and helps build relationships with your customers. Always make sure you reply to comments, no-one likes feeling ignored and it can make your page look out of date.