We’ve been working with Yorlab for over 15 years creating their very first website, since then we’ve developed several different sites for them including the redesign in 2013 for Yorlab’s branding and main website which this case study looks at.
We were asked by Yorlab to prepare a pitch for the rebranding of the company, we worked in collaboration with Intandem Communications to create the new look for Yorlab which would be taken through all aspects of the business.
We set to work producing a full rebrand presentation that was delivered to Intandem and Yorlab. We successfully won the pitch and went on to develop the marketing materials, stationery and website.
Yorlab had an established logo and didn’t want to move to far away from this but were looking for a fresh modern look for the re-brand. In the branding presentation, we presented 2 different logo revisions. Logo revision one, modernised the existing logo using flat colours and a reverse swirl of dots that started from the letter ‘O’ of Yorlab. Version two was closer to the existing logo refining the swirl of dots to look more like glass beads.
The branding presentation also set out the fonts that would be used for each different logo version, the different colour palettes that would be used with each and we stipulated where and how each different colour and font/heading would be used.
Mock ups provided a crucial part in visualing how the brand would be brought thorough the business and the different items and instances it would be used in. Our in-house designers produced several different mocks ups of business cards, invoices, compliment slips and various other materials to help Yorlab visualise how each brand concept would be carried through.
Yorlab chose the second brand revision that was closer to their existing brand, which we then worked on until we had a final set of brand guidelines to work to.
Once the brand had been decided on we then set to work on the producing the final artwork for the many different stationery materials that Yorlab needed.
The blue Yorlab swish was brought through into all the stationery items and colours and fonts stayed true to the guidelines that had been set out.
The brand was taken through onto Yorlab’s fleet of vans, this brought through the use of the logos swirl of dots as a watermark.
Our in-house web designers were also busy working on the website design. This brought through the chosen colour scheme and typeface choices that were set out in the brand guidelines as well as other brand elements such as the blue swish and the swirl of dots from the logo. Subtle textures were also added to areas were blocks of colour are used to add more visual interest.
