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Simples Yorkshire

Simples Yorkshire create handcrafted gifts for all occasions, they are based Thorpe Willoughby, North Yorkshire. As they work primarily from home and sell at craft fairs and online they needed a new look web shop.

The brief

Simples Yorkshire already had a website, which they had built themselves, they came to us wanting a new e-commerce site and decided to go ahead with a new logo and branding package.


We created 5 distinct concepts for Simples Yorkshire to choose from, all made a play on the items or textures that are used in the creation of Simples Yorkshires handcrafted gift items.

Two concepts were taken through for further development, then a final concept was chosen which was developed and tweaked further until a final logo version was decided on.

Web design

We designed the website to complement the new logo we had created and also reflect the type of business Simples Yorkshire is. Soft tones of green were used in conjunction with a wooden floor background to bring across the countryside chic feel.

Areas of white break up the two different background styles. The lime green from the logo is used as the call to action and link colour throughout the site.








We chose WooCommerce to build the shop section of the site in as this works well with WordPress and is easy and intuitive for our client to add in products and manage stock levels.


As part of the branding package we created a business card, compliment slip and series of labels that would be used on the products.