We start all branding projects with a good talk with our clients seeing what visuals they prefer, how they want to convey their image, who is their target audience/type of customer and look at competitors. We created a brand for Rotary developments that was strong solid and simplistic, using abstract shapes and a strong clear font. A preference for dark or strong colours came from our discussions and this was brought into the logo drafts. The final outcome uses a dark blue with white abstract marks, the abstract marks take inspiration from rotary blades, visually referencing the company’s name.
Once a logo was established we then moved onto the design of stationery items and the web site.