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Rural Store

The Rural Store specialise in providing a wide range of products and services to the countryside community.

Established over 10 years ago, The Rural Store stock a broad range of outdoor and rural products from clothing & work wear, footwear, tools, gardening and agricultural supplies to children’s toys.

Second site for the Russell Group

The Rural Store is the second website we have developed for the Russell Group – last year we rebuilt their main website offering a catalogue of new and used agricultural, groundcare and construction machinery.

Impressed with this first website Russells asked us to redevelop their Rural Store, a web shop aimed at consumers wanting gardening equipment, tools and similar products.

A new brand

We began by designing a fresh new brand for the Rural Store – and we quickly focused on a circular mark showing a layered landscape. Each layer represents a range of outdoor activities covered by The Rural Store’s products: a cloudy sky, bright blue sky, hills, grass and, of course, muddy soil.

After a few tweaks to the logo we set about designing a website with an open bright layout to match the logo. Our remit was to make something extremely user-friendly that would showcase the products and allow customers to browse and buy as easily as possible.


The Rural Store features a fairly extensive catalogue of products, many with a range of options (such as variations in size and colour). To handle this sort of site a robust e-commerce platform was required.

MagentoWe elected to use Magento for this shop for its level of control, wide array of options and flexibility. Magento is a fairly complex system for a server to run and so for this website we used ‘load balanced’ specialist Magento hosting to keep the website super quick despite heavy traffic

The Rural Store - Shop Page

The store

Customers of The Rural Store can choose to create an account (or check out as a guest), whereupon their details can be saved and reused to make shopping a quicker, easier experience.

The Store also includes a number of products that need to be collected from one of the depots so we arranged a system whereby items can be flagged as ‘collect only’ and special delivery and payment rates set accordingly.

In addition we also configured a special offer delivery rate for the opening of the store that entitles visitors to free delivery on larger orders. Future delivery rates can then be selected and activated by The Rural Store team whenever they choose.