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Polak

Based in Pocklington near York, Polak Scenics are the UK supplier of all Polak products.

Polak items are for those in the model making business all of their products are developed by modellers for modellers.

The brief

Polak needed an online to shop to sell the specialist modelling products to the UK market. They already had an established logo and brand that had been inherited from the parent company.

The brief was for a site that would complement the existing logo and brand, but also incorporate the model making that these products are used for.

The design

Our in-house designers started work, first they created a graphic that would emulate the models that are made with the Polak products. Using photographs provided by the client we drew a model scene using illustrator, this included a railway track, model train, tank and aeroplane as well as plenty of green scenery, bushes and gravel to show off the variety of products available. This drawing became the background of the design.

The main body of the website is capped at a certain width to allow the illustration to show in the background on larger screens, but also so that the line text is kept at a comfortable width for reading. The colour scheme makes use of the yellow from the logo as the call to action(clickable) colour and this is also used as an accent colour for borders. To complement this, we have used tones of grey and brown, which have been taken from the background illustration.

Woocommerce

WooCommerce is our e-commerce system of preference as it is designed for use with WordPress and highly expandable as well as being very intuitive and easy to use for the client to update and the end user to purchase from.

As with all our e-commerce projects we encourage our clients to really think about how they will categorise their products in a way that will work for them entering the products and also work in a logical way for the shopper. Careful planning at this stage will make entering the products and management of them easier.

Polak’s products are separated into 6 main categories, with the ability to add more if needed, each category contains several sub categories these sub categories can keep going as far as needed, until a range of products is then shown. Products can be added into more than one category if needed. As with all our e-commerce sites we add in the first 30 products for you and give full training at our offices near York on how to edit the site and add in new products.

Polak-E-Commerce Detail

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Delivery

Another point, which we find is often overlooked when building an e-commerce site are the delivery charges. When looking at selling online it’s worth asking yourself the following questions about delivery:

  • Who is going to be your courier?
  • Are you going to use Royal Mail?
  • Are you selling overseas?
  • Will you have a fixed price or will delivery be per item?
  • Will you offer free delivery if the customer spends over a certain amount?
  • Will delivery be by weight of the parcel?
  • Do you need to charge extra for packaging?

Polak needed to sell items by weight, they were selling overseas and needed different tiers of delivery price. This is not something that WooCommerce can do out of the box and so we sourced a plugin that would accommodate these needs and work well within the WooCommerce system.

Conclusion

We really enjoyed working on the Polak website especially creating the bespoke illustrations to be used in the background.

Are you thinking of selling online? Why not give us a call to discuss your options and how we can help on 01904 720 999.

Polak Scenics

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